For further information on the UN Forum on Business and Human Rights please visit https://www.ohchr.org/EN/Issues/Business/Forum/Pages/2019ForumBHR.aspx

For further information on the work of the Working Group on Business and Human Rights please visit https://www.ohchr.org/EN/Issues/Business/Pages/WGHRandtransnationalcorporationsandotherbusiness.aspx 
Tuesday, November 26 • 15:00 - 16:20
The economics of hate – the role of business in ensuring ethical advertising

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Session organized by the UN Human Rights Office

Webcast of the session:
Meeting link
Meeting number: 841 558 315
Password: smgwPdAP

The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. Following this year’s attacks in Christchurch, Pittsburgh, Colombo or El Paso, the role of online content in the violence faced by the Rohingya in Myanmar, or the spikes of violence towards migrants and minorities associated with migration after the Brexit vote in the United Kingdom, states and tech companies have been seeking to strengthen efforts to eliminate terrorist and violent extremist content online.

With over $600 billion spent on advertising globally every year, a more conscious approach by advertisers represents a key aspect in effectively tackling the funding and spread of xenophobia, racism, religious hatred, anti-migrant narratives and other content inciting hatred against people based on discriminatory grounds, and help ensure stronger support for accurate and responsible journalism.

The UN Secretary-General’s strategy and action plan on hate speech recognises the role of media and business actors in addressing hate. The Global Compact for Migration also affirms that advertising is a business ethics issue, and that the private sector has a vital role to play in tackling the economics of hate. Spurred on by these calls to action, businesses, governments and civil society are now coming together to find creative solutions and fix this economic model.

In the UK, much progress has been achieved: the newly-launched Global Alliance for Responsible Media brings together leading advertisers, agencies, media companies, and industry bodies to address “dangerous, hateful, disruptive and fake content”. The Conscious Advertising Network, which also launched this year, is a voluntary coalition of over 30 organisations set up to ensure that industry ethics catches up with the technology of modern advertising, through a series of voluntary codes covering a range of issues including hate speech, fake news, and diversity.

The aim of this session is to discuss the progress made so far, and the opportunities for strengthening international co-operation in the global effort to uphold human rights, equality and diversity and push back against hatred and extremism.

In addition, the session will seek to unpack how businesses, particularly advertisers and media, can contribute to the implementation of the UN Guiding Principles on Business and Human Rights (responsibility to respect human rights) and the Global Compact for Migration; and call on states to meet their duty to protect, including through effective regulation, and foster responsible action by advertisers and media companies.

avatar for Pia Oberoi

Pia Oberoi

Advisor on Migration and Human Rights, Office of the United Nations High Commissioner for Human Rights (OHCHR)
Dr Pia Oberoi is Senior Advisor on Migration and Human Rights for the Asia Pacific Region based in the Bangkok office of the United Nations Human Rights Office (OHCHR) where she is responsible for developing and implementing research and policy on migration and human rights in the... Read More →

avatar for Jerry Daykin

Jerry Daykin

Senior Media Director, GSK Consumer Healthcare
Jerry joined GSK this year to lead media across their EMEA region, helping drive the continued digital transformation of one of the world’s largest consumer health businesses. He has a background in media partnerships and digital strategy, having led both globally for Diageo and... Read More →
avatar for Tracy De Groose

Tracy De Groose

Chair, Newsworks
Tracy De GrooseExecutive ChairNewsworksAs Executive Chair of Newsworks Tracy is tasked with championing Britain's vibrant news media to readers and advertisers across the nation. Tracy, who has been in role for one year, is a passionate advocate of free speech, the news industry and... Read More →
avatar for Amir Malik

Amir Malik

Managing Director, Accenture Song
Amir Malik is head of digital marketing, specialising in martech and adtech services, and data-driven advertising for Accenture Interactive. He began his career in digital advertising working for Google, focusing on real time optimisation for search advertising. He then joined Microsoft... Read More →
avatar for Jake Dubbins

Jake Dubbins

MD at Media Bounty / Co-Chair, Conscious Advertising Network
Co-chair of the Conscious Advertising Network (CAN), a cross industry group that believe that the ethics must now catch up with the technology of modern advertising. We have written 6 manifestos - Hate Speech, Fake News, Children's Wellbeing, Diversity and Inclusion, Consent and Advertising... Read More →

Tuesday November 26, 2019 15:00 - 16:20 CET